Fine print in advertisements
Written on the 30 May 2014 by Macmillans Waller Fry - Accountants in Maitland
The High Court has reinforced the importance for businesses in taking care when advertising their products and services.
In June 2012 the Australian Competition and Consumer Commission (ACCC) was successful in obtaining orders in the Federal Court penalising TPG for engaging in misleading and deceptive conduct in their advertisements by putting important information in the fine print.
Businesses should consider implementing a four-step process for determining whether an advertisement is misleading:
The final step requires people to use their own common sense and judgement in determining whether the advertisement is misleading.
When the High Court considers misleading conduct it takes into consideration a variety of factors, including:
Author: Macmillans Waller Fry - Accountants in Maitland